Conversion Code

The conversion code allows you to check how many visits to your site actually conclude with a purchase, and to receive a reliable measurement of total visits vs. purchases on the site. With the conversion code you can infer which keywords and advertising campaigns contribute to a return on your internet advertising campaign investments, by receiving exact details of product sales numbers for the virtual store.

 

It is recommend to use these details in order to better focus your ad-campaigns and change their costs, and so, increase their profitability. The conversion code is received from the system that you use, and entered into the system.

 

In order to get to “Conversion Code” click on Store>>Manage Store>>Store Settings>> Conversion Code.

 

In this window you can place your received code, and click on “Apply”. Each time the advertising mechanism identifies a site visit concluded with a purchase, the successful conversion amount increases.

 

In addition to embedding the code, the system offers you a number of dynamic parameters that may be embedded in the conversion code, in order to track purchases. You can receive support from the conversion code supplier, and inquire about integrating these parameters into the code.

 

Note about integrating campaign follow-up tools: at this time the system’s campaign tracking tools only receive the purchase amount. The other codes were created for different tracking systems, as needed.